3 Ways Manufacturers Can Use Lists on Twitter
by MGB2B
From content discovery to lead generation, Twitter is one of the most effective social media channels for manufacturers. Yet many manufacturers are ignoring one of the channel’s most useful features: lists. From organizing your favorite accounts to tapping into your competitors’ content, Twitter lists can produce an endless supply of valuable insights.
Here are 3 ways you should be using lists on Twitter:
Continue ReadingMarketing for Manufacturers is NOT a DIY Project
by Vin DiGioia
America is a country built by a series of thinkers, dreamers and, most importantly, doers. People who went out and created some of greatest innovations the world has seen – especially in the manufacturing sector. Unfortunately, over time, we have seen a lot of that innovation dissipate and the momentum that carried our great nation through nearly two centuries of growth, began to slow.
However, recent manufacturing statistics from the Institute for Supply Management have indicated that the American spirit is alive and well – and growing! While the numbers there show manufacturing has slowly begun to show signs of improvement, achieving real, sustained growth isn’t going to happen by itself. It’s going to take an effort on the part of manufacturers to help drive new business through marketing.
Continue ReadingBlogs for B2B Brands Are No Longer Optional
As your B2B brand continues to grow its online presence, you’ll probably be looking for other digital marketing opportunities. If you’ve already taken the steps to ensure your website doesn’t suck, consider yourself ahead of the game. But it doesn’t end there. For most B2B brands, the purpose of their website is to bring in new clients. Whether it’s by providing them with information on the company’s services, or allowing customers to purchase products directly, the ultimate goal of the website is to drive new business. Blogs for B2B brands can play a crucial roll in this as well.
Source: WebDAM.com, 2014
Blogs are one of the top lead generation tools for B2B brands. In 2013, B2B companies that maintained a blog increased their monthly leads by 67%, and by posting 3-4 times per week, saw five times more web traffic. What’s obvious here is that if you aren’t blogging, you should be. Still not convinced? Here are 4 reasons to suck it up and start writing:
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