Web Design for Manufacturers: How to make your website not suck.
by Vin DiGioia
Chances are if you are reading this blog post, you are a decision-maker at a manufacturing company – or at least someone who has been tasked with figuring out what to do with your seven-year old beast of a manufacturing company website.
Chances are also pretty good that your website sucks.
I don’t mean “sucks” like the cyclonic technology of a Dyson vacuum. I don’t even mean sucks as in it is not visually appealing (even though it might be.) I mean it sucks like a Twilight vampire; it consistently drains your company of two of its most precious assets: time and money.
Continue ReadingCreate B2B Emails that Stand Out
by MGB2B
As we all know by now, a consistent email campaign should be a part of your marketing mix. But, just sending out a hodgepodge of information or sporadic news items is not enough. You need to craft not only a smart message, but one that looks professional as well. Below are the top 3 tips for creating effective B2B email marketing campaigns that are bound to stand out.
Continue ReadingGenerating Content that Creates Daily Relevancy for Your B2B Brand
Whether populating stories for a company blog, updating the news and events section of a website, or executing a social media strategy – most businesses understand the importance of content generation in today’s marketing mix.
But for many, especially those in the B2B world, it often seems impossible to keep the content funnel full. You don’t have a new product coming out until next year. Trade show season doesn’t start for another three months. There’s a hiring freeze. So there’s nothing to talk about, right? Wrong.
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