Step Up Your White Paper Game
by MGB2B
White papers can and should play a role in the content marketing strategy of your business. White papers can show potential clients why you are the thought leader in your field. They can be used: to answer common questions or problems that arise in your industry, as case studies for a recent success, or to share relevant research done by your company. Whatever you choose to write about, white papers can be hosted on your website and shared with potential customers. What most businesses don’t realize is how to make white papers stand out and actually be read. Here are the three most important elements to keep in mind:
Continue ReadingFor Time’s Sake: Repurpose Your Long-Form B2B Content
by MGB2B
Creating good content is a time investment. This is especially true in business-to-business marketing, where the typical length of a white paper is 6 to 10 pages if not more. What goes into those pages? Research. Statistics. Testimonials. Sweat, and maybe some tears, too. And then – it’s done. The fruit of your labor is sent out via press release or company email and that’s it. It’s over. Right? Wrong.
Continue ReadingBlogs for B2B Brands Are No Longer Optional
As your B2B brand continues to grow its online presence, you’ll probably be looking for other digital marketing opportunities. If you’ve already taken the steps to ensure your website doesn’t suck, consider yourself ahead of the game. But it doesn’t end there. For most B2B brands, the purpose of their website is to bring in new clients. Whether it’s by providing them with information on the company’s services, or allowing customers to purchase products directly, the ultimate goal of the website is to drive new business. Blogs for B2B brands can play a crucial roll in this as well.
Source: WebDAM.com, 2014
Blogs are one of the top lead generation tools for B2B brands. In 2013, B2B companies that maintained a blog increased their monthly leads by 67%, and by posting 3-4 times per week, saw five times more web traffic. What’s obvious here is that if you aren’t blogging, you should be. Still not convinced? Here are 4 reasons to suck it up and start writing:
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