SEO Keyword Recommendations for Manufacturers
by MGB2B
You’ve likely seen a lot of articles claiming that SEO is dead, particularly in regard to keywords. But search is still very much alive, and SEO keywords are still an essential part of it. After all, your prospects are still typing in words to look for what you have to offer.
So why do people keep saying keywords are dead?
Because Google continues to make drastic changes to the way it ranks sites. They’ve made it so that your competitor who stuffs a keyword into the website copy a billion times cannot outrank you if the quality of your web content is better. That’s a good thing, especially if your website plays by the rules and is mobile-friendly.
Continue Reading3 Ways Manufacturers Can Use Lists on Twitter
by MGB2B
From content discovery to lead generation, Twitter is one of the most effective social media channels for manufacturers. Yet many manufacturers are ignoring one of the channel’s most useful features: lists. From organizing your favorite accounts to tapping into your competitors’ content, Twitter lists can produce an endless supply of valuable insights.
Here are 3 ways you should be using lists on Twitter:
Continue Reading6 Website Tips for Manufacturers
by MGB2B
Plastic and steel and adhesive compounds are not sexy. But that doesn’t mean they can’t look and sound their best on your website. It may take a little work, but it will be worth it. Your website is, in essence, your brand, which means it needs to be working as hard as possible.
My colleague, Vin DiGioia, wrote a few weeks ago about the strategy needed to build a website that doesn’t suck. Once you have a solid strategy in place, the design and copy need to carry it through. Here are 6 website tips for manufacturers to get the writing and design right.
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