How B2B Brands Can Engage on Pinterest and Instagram
by MGB2B
A recent report indicates that 95% of B2B buyers prefer shorter, more visual content that is highly informative yet quick and easy to digest. While long-form content like white papers is still critical in B2B marketing, social media platforms such as Pinterest and Instagram allow B2B brands to share content visually (yes, even white papers) to attract potential customers.
First, a little recap on Pinterest and Instagram (feel free to skip down to Engage hard-to-reach audiences if you’re already a pinning and ‘gramming pro). Pinterest is the online pinboard site where users can share images, photos, and videos arranged by theme. From highlighting different markets to offering a variety of sales or educational tools, Pinterest allows B2B brands to organize their content creatively. For example, General Electric’s Pinterest page educates users via inspirational and innovative pins and boards.
Continue ReadingWhy “Unsubscribe” Isn’t the End of the Line
by MGB2B
Email marketing is consistently ranked as one of the most effective tools for B2B brands. In fact, 83% of B2B marketers are sending e-newsletters to their networks this year. Guess what? That’s a lot of email, and along the way, you’re going to lose some subscribers. According to a recent MailChimp survey of small- to medium-sized businesses, companies in the Manufacturing and Architecture and Construction markets suffer some of the highest unsubscription rates. While people hit the dreaded “unsubscribe” button for many different reasons (here are the top 7), it doesn’t necessarily mean that the battle has been lost. Every touch point with your existing and prospective customers is critical, even your last.
Here are 3 ways to make an impact with your B2B email unsubscribe messages:
Continue Reading4 Digital Marketing Ideas for Manufacturers in Q4
by Vin DiGioia
Wow – how is it August already? It feels like this year is flying by! As 2015 begins to wind down, we have seen some really positive news for U.S. manufacturers in recent weeks:
- The Institute for Supply Management has indicated that U.S. manufacturing growth has begun to accelerate.
- China’s manufacturing sector, on the other hand, showed zero growth in July 2015.
- Reshoring is happening – right here in New England, as a matter of fact.
Now that’s all great news – on a macro level. What does that mean for manufacturers as a whole, though? It’s means there is opportunity, but you must take action in order to capitalize on it.
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