All I Really Need to Know I Learned by Getting a D in Economics
by MGB2B
Now several years out of college, the D grade I received (and wholly deserved) from my Economics 101 course stings far less, and the few lessons that managed to stick have proven quite useful. In fact, the three things I still remember from those grueling 50-minute installments have translated into some useful B2B social media advertising tips:
Continue ReadingThe Key to Both Effective Marketing Strategy and Lighting Design
by MGB2B
When you think about marketing strategy, it’s not all that different from lighting design. It needs to be planned and executed with the end user in mind. That may seem obvious, but there are so many lighting products on the market that are created only for aesthetic value. The same goes with web and ad design.
Lighting manufacturers would be wise to read a few pages out of the Billings Jackson Design playbook. BJD was featured in Architectural Lighting this Spring, and their unique approach to lighting design – and, more broadly, industrial design – is precisely what lighting manufacturers should be applying to their B2B marketing plans (in addition to their product development).
Continue ReadingWhy You Need Video and How to Do It Right
by MGB2B
For the longest time in marketing and advertising, the term ‘video’ was associated with a 30- or 60-second commercial, and even more so, with a high price tag. All video was expensive to create and very expensive to place. This is no longer the case, and it hasn’t been for a while.
If you haven’t already been making use of video on your website or as a part of your marketing mix, you are missing out. The reality is, people like to watch rather than read. According to a recent survey by Google, 70% of B2B buyers and researchers use video throughout the decision-making process. For a B2B company, a video can be a great way to demonstrate how your product is used, show off your beautiful facility, create a series of knowledge-sharing interviews, or anything that speaks to how your company can help potential partners.
While the cost of entry has gone way down, you definitely should not change the process. A well-executed video still follows three major steps: Storyboard, Shoot, and Edit.
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