What Every HVAC Company Needs to Know About Email
by MGB2B
Email Programs for HVAC Companies – Are You Doing It Right?
As the owner of an HVAC company, you may already have an email program in place for your marketing outreach. The question is: what can you do to make it work better? Here’s a checklist of the most important email marketing improvements for HVAC companies to take into consideration:
Continue ReadingMarketing Beyond the Reps to Reach Commercial Lighting Decision Makers
by MGB2B
FreeImages.com/Balazs Irimias
Commercial lighting manufacturers have a long history of selling their products through lighting reps. Often, these are independent reps that are also selling products from other brands. This sometimes takes control away from the manufacturer when it comes to how their brand is perceived, which is why it’s important that manufacturers create their own connections with commercial lighting decision makers.
This can be a difficult task, however, because the lighting specifying process can be long and complex, potentially touched by many different people along the way. Commercial lighting manufacturers that can identify and understand the best ways to market to these diverse audiences will have greater success than those relying solely on lighting reps. If you’re thinking about taking control of your lighting brand’s message, here are a few good target audiences to start with:
Continue Reading3 Ways to Optimize LinkedIn Ads for B2B Lead Generation
One of the biggest challenges in B2B marketing is generating valuable leads. A quick Google search for “lead generation” pulls up hundreds of articles filled with tips, tricks, and best practices for uncovering potential business. Many of these posts, however, leave out one of the most useful B2B lead generation tools out there: LinkedIn.
LinkedIn consistently ranks highest among social media platforms for its B2B lead generation value. Its user base boasts the greatest number of professionals, the largest percentage of decision-makers, and the highest per capita income per user. The problem is, many B2B companies are just skimming the surface when it comes to targeting those users, rather than harnessing LinkedIn’s full potential.
Here are three ways you can optimize your LinkedIn ads for B2B lead generation:
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