Leave Big Brands in the Dust: Effective Social Media Strategies for HVAC Manufacturers
by MGB2B
Across most B2B industries in the U.S., the big nationwide players dominate when it comes to brand awareness. HVAC manufacturers are no exception, with brands like Trane and Lennox generating instant recognition while small to medium size companies rarely ring a bell outside their states or regions. All of this emphasis on big brands can seem discouraging, but smaller manufacturers hold a big advantage over the big players: social media.
You may have just rolled your eyes or even laughed out loud. How can small manufacturers stack up to the big guys on social media? After all, the two aforementioned brands have a combined following of over 217,000 on Facebook alone. True, and the majority of small companies will not reach those numbers. But their more modest followings likely contain a whole lot more valuable connections and leads, and a smart social media strategy can help draw them out.
Here are three effective social media strategies for HVAC manufacturers that will leave the big brands in the dust:
Continue ReadingM//G B2B Wins Silver Award for Real Estate Web Design
by Vin DiGioia
We’re happy to announce that Mascola B2B Marketing (M//G B2B) has won a Silver Award in the 2015 W3 Awards for real estate web design for the new Northeast Gateway Industrial Park website!!!
The W3 Awards “honors creative excellence on the web, and recognizes the creative and marketing professionals behind award winning sites, videos and marketing programs.” Awarded annually, The W3 is sanctioned and judged by the Academy of Interactive and Visual Arts, an invitation-only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, interactive, advertising, and marketing firms.
M//G B2B Marketing launched the Northeast Gateway Park website (www.northeastgatewaypark.com) in January 2015. The website is focused on showcasing a single parcel owned by Rabina Properties, a privately held owner, developer, and manager of more than 12 million square feet of retail, residential, office, and technology real estate. The property itself, the largest shovel-ready industrial-commercial site available in the Northeast United States, is a 165-acre site in North Haven, CT. Located just two turns off Interstate 91 – 2 hours from New York and 2 hours from Boston, and less than 15 minutes from the I-95 Exchange – it is considered one of the most unique real estate opportunities in the densely populated Northeast corridor of the United States.
>> READ THE OFFICIAL PRESS RELEASE HERE <<
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5 Must-Have Marketing Tools for Commercial Real Estate Developers and Brokers
by MGB2B
Despite any potential setbacks, the future is still looking bright for commercial real estate. For developers and brokers who are mastering the latest technology, the future will likely look even brighter.
Of course, in this day and age, tech can cover many things – from mobile-friendly websites to sophisticated apps. Here are 5 basic tools that commercial brokers and developers can use to up their marketing game.
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