4 Ways to Share Commercial Construction Case Studies on Social Media

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commercial construction case studies on social media

Heading into 2016, social media is more important than ever to your marketing strategy. In addition to being a valuable lead generation tool, social media is a great way to showcase your work and gain referrals. Make it easy for past customers to refer your company to their contacts by sharing your commercial construction case studies on social media. Not only does this offer a way to repurpose your existing content, but it’s also mutually beneficial to you and the client featured, highlighting your work and generating brand awareness for your customer.

Before sharing your case studies on social media, decide which channels and formats are the best fit (something you should consider with all of your content). For example, a long PDF would not be well-suited to a Facebook post, and a photo album without captions wouldn’t work on LinkedIn. With that in mind, here are four creative ways to share your commercial construction case studies on social media.

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What Lighting Manufacturers Need to Know Before Expanding into New Verticals

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how lighting manufacturers can expand

 

When you’ve been targeting one audience for a few years, or maybe even a few decades, trying to figure out how to pursue new verticals (think architects, lighting designers, contractors, commercial facility managers) can be daunting. You need to figure out not only where to reach them, but what message(s) will resonate with them. This is not something you want to guess at.

How Lighting Manufacturers Can Expand

So how do you figure out the right message, and what’s the best way to deliver it?

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Hungry for Great Content? Tasty Tips for Building a B2B Blog Template.

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If you’re hosting this year’s Thanksgiving meal, I bet you’re starting to plan the perfect menu lineup. Will you stick to mom’s mashed potato recipe? Or try a new concoction? Will you risk the kids (and let’s face it – some adults) growing impatient, and serve the meal in three or four courses? Or are you planning to lay everything out at once? And if you’re heading elsewhere this year, what will you bring to the table that will add something new?

These are the very same questions you should be asking yourself as you begin every blog post for your company, minus the food (though I think we all tend to think more clearly on a full stomach, no?). Think of the menu as the outline of your post, and each item as its own piece of the whole. With that in mind, here are recommendations for building a B2B blog template, served fresh and ready to consume.

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