An Ode to B2B Brand Messages
by MGB2B
Oh B2B brands and your fancy words
Like innovative, advanced, and precision.
Do you specialize in multiple things
Or can you actually make a decision?
Are your solutions custom, quality,
Performance, or integrated?
I’m afraid that (regardless), if this is the case
Your tagline is surely ill-fated.
Continue ReadingHow Social Media Can Increase Your Chances at Winning the Bid
by MGB2B
A young go-getter applies to join your commercial construction company’s management team. What is the first thing you do after scanning his resume? You’re probably going to look him up online, maybe check out his social media profiles. After all, what he posts publicly can be a good indication of his interests and how he’ll conduct himself on the job.
When you submit a bid, your potential customers are probably doing some research of their own. They’ll visit your social media pages, browse your website, and they might even go a step further and research you, the company’s leadership.
Continue ReadingCommercial Lighting Trade Shows: Waste of Budget or More Important than Ever?
by MGB2B
There is much debate surrounding the importance of trade shows for B2B marketers. Because of the wide array of audiences in the commercial lighting category, the options for trade shows designed for job functions from lighting designers to architects to interior designers and even facility can be endless. And each one is an investment of time and money.
With all the new ways specifiers are doing research and gathering information online, manufacturers have more options than ever for reaching their audience, many of which are more efficient than pounding the pavement at an industry event. Yet with all of these outreach opportunities, the most basic, simple methods of personal selling can often get swept under the rug. Having an integrated strategy across various media is crucial, but trade shows are often one of the best routes to close a deal. Face-to-face selling is so important in the B2B world, even in the digital age we live in. By having a presence at an industry event, your brand stays in the mind of the consumer instead of being lost in the shuffle of the Internet. However don’t feel like you need to hit every convention this year. Ask yourself these questions before committing to each show:
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