Google has Removed Right Hand Side Ads: The Impact on Search Engine Marketing for Manufacturers
by Vin DiGioia
In the latest in a string of continual enhancements and improvements to its search offering, Google has announced that it is doing away with its paid text ads that appear to the right of search results. The search giant will now only offer ad placements directly above and directly below the organic search results:
Continue ReadingDoes Your Manufacturing Company Need a Tiered Social Media Presence?
by MGB2B
Like the manufacturing industry itself, individual manufacturers can be incredibly varied. Some companies serve four, five, six or more different markets simultaneously. Others create materials that go into all umpteen stages of a product’s final assembly. With all of these roles under a manufacturer’s belt, maintaining a single Twitter feed, Facebook page, YouTube channel, or other social media channel across the entire company might not make sense. So how do you know if you need multiple accounts?
Here are 4 scenarios where a tiered social media strategy for manufacturers makes sense:
Continue ReadingWhat Manufacturers Absolutely Should Not Leave Out of Their Marketing Plans
by MGB2B
Marketing Plans can take many forms – it usually depends on who’s writing them. If you have an experienced Marketing Director or an ad agency putting one together for you, it’s likely a very strategic, soup-to-nuts document. If a Sales Director is in charge, it might be more focused on getting the sales team what they need. A Communications Director might just build a glorified media plan. Regardless of who is at the helm, there are certain things that are often overlooked.
You can get a leg up on the competition by making sure you have these key ingredients in your plan:
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