Creating Effective Videos for Commercial Construction Companies
by MGB2B
As I explained in an earlier post about how to successfully create a video project, the cost of creating quality commercial construction marketing videos has been getting lower and lower. With the release of products like the GoPro, personal drones, and high-def filming capabilities on Digital SLR cameras, your commercial construction videos can be created more efficiently by your marketing partner and their internal / external resources.
I’ll also restate that when I say video, the end result does not have to be a 30- or 60-second commercial that has a costly media buy associated with it. Videos can live in lots of different places. If you are the marketing manager for a commercial construction company, the best place for a video to live is on your website so you can drive potential customers to it and help them discover more about your company as a whole.
Continue ReadingFree Tools for Curating B2B Social Media Content
by MGB2B
There’s no question of whether or not your B2B company needs to be on Social Media. Your customers and prospects are finding compelling social media content from trusted industry resources and – eek! – your competitors. How can you keep pace and provide relevant B2B social media content?
B2B Brands: What You’re Missing By Not Being on Instagram
by MGB2B
According to the Content Marketing Institute’s 2016 Benchmarks, Budgets, and Trends, B2B brands are very likely to distribute content on social media sites like LinkedIn and Twitter (and with good reason – the audiences are usually there, ready to devour). Instagram, on the other hand, is only used by 29% of B2B Marketers, a distant 7th place in terms of B2B social media usage.
What you and other B2B brands may not realize, is that your target audiences are just as hungry for visual content as they are for words, particularly if you’re offering up some great Aerospace or Engineering fodder.
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