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Hungry for Great Content? Tasty Tips for Building a B2B Blog Template.

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If you’re hosting this year’s Thanksgiving meal, I bet you’re starting to plan the perfect menu lineup. Will you stick to mom’s mashed potato recipe? Or try a new concoction? Will you risk the kids (and let’s face it – some adults) growing impatient, and serve the meal in three or four courses? Or are you planning to lay everything out at once? And if you’re heading elsewhere this year, what will you bring to the table that will add something new?

These are the very same questions you should be asking yourself as you begin every blog post for your company, minus the food (though I think we all tend to think more clearly on a full stomach, no?). Think of the menu as the outline of your post, and each item as its own piece of the whole. With that in mind, here are recommendations for building a B2B blog template, served fresh and ready to consume.

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For Time’s Sake: Repurpose Your Long-Form B2B Content

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how to use white papers

Creating good content is a time investment. This is especially true in business-to-business marketing, where the typical length of a white paper is 6 to 10 pages if not more. What goes into those pages? Research. Statistics. Testimonials. Sweat, and maybe some tears, too.  And then – it’s done. The fruit of your labor is sent out via press release or company email and that’s it. It’s over. Right? Wrong.

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Generating Content that Creates Daily Relevancy for Your B2B Brand

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NASA-Star-Wars

Whether populating stories for a company blog, updating the news and events section of a website, or executing a social media strategy – most businesses understand the importance of content generation in today’s marketing mix.

But for many, especially those in the B2B world, it often seems impossible to keep the content funnel full. You don’t have a new product coming out until next year. Trade show season doesn’t start for another three months. There’s a hiring freeze. So there’s nothing to talk about, right? Wrong.

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