Think Long-Form B2B Content is Boring Your Audience? Think Again.
by MGB2B
Smartphones have beat out both tablets and desktop as the #1 way people access and engage with content on the web. So that means people are looking for shorter, bite-sized content only, right? Not necessarily. A recent study from Pew Research Center on journalism and media revealed that people are taking the extra time to read longer stories on their smartphones, making long-form B2B content a great way to reach your target audience.
While shorter articles averaging about 500 words do generate more traffic from smartphone users overall, the report indicated that readers are engaging for twice as long with articles of 1,000 words or more, at a ratio of over two minutes to 57 seconds.
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