B2B Monday Myth: B2B Web Design is All About Pretty Pictures
by MGB2B
The Myth: Web Design is All About Pretty Pictures
The Truth: B2B Web Design Needs to Properly Guide your Audience Throughout the Site
When it comes to B2B web design, the challenge has nothing to do with the pretty pictures and crazy font. Instead, it has everything to do with the process and functionality that guides your audience through the site.
User Experience
In order to do so, there needs to be a strong focus in user experience. A good user experience has to include accurate and relevant call-to-action buttons and website functionality – this is a non-negotiable. Website functionality isn’t about pretty pictures, like many may think. A clean and focused webpage format draws attention to the site and leads users to where you want them to go.
Also included in user experience is a strong message that is portrayed throughout the site. A lack of message (or an unfocused one) confuses your audience as to what your company does. A strong company message builds trust and lets users know what your company is all about. Your B2B web design must focus on strong messaging throughout the entire site in order to give your audience a sense of understanding – which will ultimately keeps them interested.
Call-to-Action
It is important to have the right call-to-action buttons throughout a site to drive people to a contact page and capture them as a lead. In order to drive people to a contact page, your B2B web design blueprint needs to include easy access to your lead generation form. Basically, if a user has to dig for a way to contact you, the website isn’t guiding your audience. And your user has to already have intent – and patience. A better user experience on your B2B page leads users to easy-to-find contact pages, which means higher conversion results.
The more CTA buttons you have, the better your results are likely to be. Repetition is key. Instead of just having one call-to-action button on the top of the website, it is beneficial to include them on the bottom of each page as well.
Lead Generation
Once your website is designed to accurately and effectively guide users through your site, more and more visitors are able to be converted into leads. After that, you can determine whether the call-to-action buttons helped to generate a lead. Then, you can see how they interact with your brand and determine whether the lead becomes “qualified”.
While pictures are eye catching, they do not create leads. If your B2B web design accurately guides your audience throughout your site with strong functionality and properly placed call-to-action buttons, there is a very strong chance that more users will interact and become interested in filling out a contact form to learn more.
Continue ReadingM//G B2B Wins Silver Award for Real Estate Web Design
by Vin DiGioia
We’re happy to announce that Mascola B2B Marketing (M//G B2B) has won a Silver Award in the 2015 W3 Awards for real estate web design for the new Northeast Gateway Industrial Park website!!!
The W3 Awards “honors creative excellence on the web, and recognizes the creative and marketing professionals behind award winning sites, videos and marketing programs.” Awarded annually, The W3 is sanctioned and judged by the Academy of Interactive and Visual Arts, an invitation-only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, interactive, advertising, and marketing firms.
M//G B2B Marketing launched the Northeast Gateway Park website (www.northeastgatewaypark.com) in January 2015. The website is focused on showcasing a single parcel owned by Rabina Properties, a privately held owner, developer, and manager of more than 12 million square feet of retail, residential, office, and technology real estate. The property itself, the largest shovel-ready industrial-commercial site available in the Northeast United States, is a 165-acre site in North Haven, CT. Located just two turns off Interstate 91 – 2 hours from New York and 2 hours from Boston, and less than 15 minutes from the I-95 Exchange – it is considered one of the most unique real estate opportunities in the densely populated Northeast corridor of the United States.
>> READ THE OFFICIAL PRESS RELEASE HERE <<
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Web Design for Manufacturers: How to make your website not suck.
by Vin DiGioia
Chances are if you are reading this blog post, you are a decision-maker at a manufacturing company – or at least someone who has been tasked with figuring out what to do with your seven-year old beast of a manufacturing company website.
Chances are also pretty good that your website sucks.
I don’t mean “sucks” like the cyclonic technology of a Dyson vacuum. I don’t even mean sucks as in it is not visually appealing (even though it might be.) I mean it sucks like a Twilight vampire; it consistently drains your company of two of its most precious assets: time and money.
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