Do Your Blog Posts Pass “The Blog Test”?
by MGB2B
If you’ve been doing your homework, you know that B2B blogs are a must. A few weeks ago, my colleague Kevin Rodriguez went over why you need to have a blog. I’m going to tell you how to write posts. Or at least how to evaluate them.
So you’ve finished writing your post. You’ve spent time molding it into what you believe is a gem of an article, and you’re ready to hit Publish. Don’t. First, take what I like to call The Blog Test, by asking yourself these five questions:
Continue ReadingStep Up Your White Paper Game
by MGB2B
White papers can and should play a role in the content marketing strategy of your business. White papers can show potential clients why you are the thought leader in your field. They can be used: to answer common questions or problems that arise in your industry, as case studies for a recent success, or to share relevant research done by your company. Whatever you choose to write about, white papers can be hosted on your website and shared with potential customers. What most businesses don’t realize is how to make white papers stand out and actually be read. Here are the three most important elements to keep in mind:
Continue ReadingAre Podcasts the New Webinars?
by MGB2B
Podcasts are seeing their first significant growth since their birth over ten years ago, but could they be the new webinar to B2B publishers? With the wild success of consumer podcast, Serial, broadcasters and publishers are jumping into this space, from Buzzfeed to the new master of podcasting, NPR. Mass media company iHeartMedia (formerly Clear Channel) recently hosted their own “SoundFront” to announce their own series of original audio programming.
So could podcasts be the next big resource tool for the B2B audience? It is a likely possibility. B2B publishers generally follow consumer technology trends. While there is still heavy reliance on print and more traditional media because of the aging work force, more and more boomers are reaching retirement age. And, to reach up-and-coming directors and c-level employees, the B2B world is in need of fresh vehicles for content beyond webinars and whitepapers.
So how can your business prepare to incorporate audio content into your marketing mix?
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