Do Your Blog Posts Pass “The Blog Test”?
by MGB2B
If you’ve been doing your homework, you know that B2B blogs are a must. A few weeks ago, my colleague Kevin Rodriguez went over why you need to have a blog. I’m going to tell you how to write posts. Or at least how to evaluate them.
So you’ve finished writing your post. You’ve spent time molding it into what you believe is a gem of an article, and you’re ready to hit Publish. Don’t. First, take what I like to call The Blog Test, by asking yourself these five questions:
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