Why B2B Companies Need Social Media Now
As with all things in the world of advertising, it’s about the timing. As businesses struggle, year after year, they turn to the latest marketing trend to help them remain relevant.
While the pace of change quickens, it’s more critical than ever to stay on the cutting edge of communicating with your customers. Every week, a new threat to the survival of your company seems to emerge. Business owners lie in bed, staring at the ceiling when they should be sleeping. They worry about the threats: Threats that take the form of new competitors — domestic, overseas, and on-line; rising overhead costs for materials and salaries; government regulations in the form of taxes and insurance requirements; and labor concerns from minimum wage to finding skilled workers.
When it comes to marketing, there is more to worry about than ever. For B2B marketers, the danger is clear — embrace change or become irrelevant. Social media is that change.
Continue Reading