Mascola B2B Marketing Blog, B2B Advertising Agency
Tag Archives: social media

Live or Die: The Importance of Multi-channel Marketing for Credit Unions

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Multi-channel Marketing for Credit Unions

NEWS FLASH: The days of marketing plans consisting of a print ad and a prayer for success are over. Today, in order to ensure long-term growth, the most effective strategy for credit unions requires a multi-channel marketing approach that reaches customers via multiple touch points – and on multiple devices.

With the changing media consumption habits of today’s consumers, you cannot afford to put all of your eggs in one basket. Multi-channel marketing reaches consumers at every stage of the sales cycle and allows you to respond and make adjustments over time – whether those changes involve your message, the medium/technology that delivers it, or the desired response(s) (read: Key Performance Indicators).

Here are 5 things you need to know as you create your multi-channel marketing program:

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B2B: The Red-Headed Stepchild Deserves More Respect

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Whether you’re marketing to both consumers and other businesses or just the latter, you need to put as much thought and creativity into your marketing as you would if you were just a B2C brand.

Here are the Top 5 ways brands disrespect their B2B customers (and themselves):

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