4 Digital Marketing Ideas for Manufacturers in Q4
by Vin DiGioia
Wow – how is it August already? It feels like this year is flying by! As 2015 begins to wind down, we have seen some really positive news for U.S. manufacturers in recent weeks:
- The Institute for Supply Management has indicated that U.S. manufacturing growth has begun to accelerate.
- China’s manufacturing sector, on the other hand, showed zero growth in July 2015.
- Reshoring is happening – right here in New England, as a matter of fact.
Now that’s all great news – on a macro level. What does that mean for manufacturers as a whole, though? It’s means there is opportunity, but you must take action in order to capitalize on it.
Continue ReadingDirect Messages: New Twists on Twitter for Manufacturers
by Vin DiGioia
Social media juggernaut Twitter has been making a lot of moves in recent weeks. In addition to a quick CEO swap, the service announced two new updates to its direct message (DM) feature that could be very important, overall, as it pertains to Twitter for manufacturers:
- APRIL 2015: Users can now opt to receive direct messages from anyone. (Previously, you would have to be following a user in order to receive direct messages on Twitter.)
- JULY 2015 (expected): Character restriction for direct messages will be increased from 140 to 10,000
While direct messages on Twitter have sometimes been overlooked (and sometimes written off as spam havens), these new changes could signal a change for B2B marketers. These new enhancements could make the direct message feature more enticing as a potential means for communicating with both existing customers and prospects.
Continue ReadingGenerating Content that Creates Daily Relevancy for Your B2B Brand
Whether populating stories for a company blog, updating the news and events section of a website, or executing a social media strategy – most businesses understand the importance of content generation in today’s marketing mix.
But for many, especially those in the B2B world, it often seems impossible to keep the content funnel full. You don’t have a new product coming out until next year. Trade show season doesn’t start for another three months. There’s a hiring freeze. So there’s nothing to talk about, right? Wrong.
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