Does Your Manufacturing Company Need a Tiered Social Media Presence?
by MGB2B
Like the manufacturing industry itself, individual manufacturers can be incredibly varied. Some companies serve four, five, six or more different markets simultaneously. Others create materials that go into all umpteen stages of a product’s final assembly. With all of these roles under a manufacturer’s belt, maintaining a single Twitter feed, Facebook page, YouTube channel, or other social media channel across the entire company might not make sense. So how do you know if you need multiple accounts?
Here are 4 scenarios where a tiered social media strategy for manufacturers makes sense:
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