Marketing for Manufacturers is NOT a DIY Project
by Vin DiGioia
America is a country built by a series of thinkers, dreamers and, most importantly, doers. People who went out and created some of greatest innovations the world has seen – especially in the manufacturing sector. Unfortunately, over time, we have seen a lot of that innovation dissipate and the momentum that carried our great nation through nearly two centuries of growth, began to slow.
However, recent manufacturing statistics from the Institute for Supply Management have indicated that the American spirit is alive and well – and growing! While the numbers there show manufacturing has slowly begun to show signs of improvement, achieving real, sustained growth isn’t going to happen by itself. It’s going to take an effort on the part of manufacturers to help drive new business through marketing.
Continue ReadingAre You Socializing Your PR Efforts?
by MGB2B
As you probably know by now, the lines between public relations and social media have blurred beyond distinction. PR and social media strategies for manufacturers can no longer be approached separately, but rather as two sides of the same coin. While many B2B companies are integrating their PR efforts into their social media content, they’re often just skimming the surface of what could be a truly cohesive program. Here are 3 ways to “socialize” your PR efforts: