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5 Ways U.S. Manufacturers Can Reap the Rewards of Election Season

by MGB2B

As we all know too well, election season is upon us. And whether you’re a staunch conservative, an unbending liberal, or anything in between, manufacturing is an important part of the conversation. In fact, according to Pew Research, the economy is the top issue for Americans in this election. If you watched the first debate, manufacturing came up at least once or twice in the conversation. That’s because, while the U.S. may face obstacles when it comes to manufacturing, it is still one of the most important drivers of our economy.

So how can you capitalize on this?

The key is for manufacturing companies to show Americans what they do for the economy, how they are creating jobs, coming up with new innovations, and driving America forward. A candidate for local, state, or even U.S. office might pick up your positive story and bring it to the public as an example of success (which can be good or bad depending on how people feel about the candidate). And if you’re really lucky, a national news organization may even cover your story.

Here Are 5 Storytelling Tips for Manufacturers during Election Season:

1. Blog About It. Brainstorm the ways you contribute to American progress and get a blog post about it (or even a series) up on your website as soon as you can.
2. Promote Those Blogs. Once you have them written, distribute your blogs on your social media sites and email them out to your database. Twitter allows you to promote them frequently and use appropriate hashtags so that industry people (and others) will take notice.
3. Shop Your Story Out to Trade Pubs. Send a good old fashioned press release to the publications you deal with most, especially the ones who run your ads regularly.
4. Shop Your Story Out Beyond Your Own World. A good, human story about the economy is valuable not just to people in your industry, but to bigger news organizations. If it’s a strong story and it’s written well, they might just pick it up.
5. Make a Video. Obviously, time is running out to get in on this election, so this may not be an option for you unless you have an in-house team or an agency that can pull off a great video before November. But a video that shows your company’s progress and tells the story about how you are contributing to the American economy can go a long way. And it’s something that can live online long after the election is over. Sending a video to accompany your press release increases the likelihood that your story will grab the attention of news organizations. Who knows? They may even want to use a clip on TV.

You won’t know the possibilities until you try it. So if you truly have a great manufacturing story, and you think it’s time for America to hear it, put it out there. At this point, voters are aching to hear a positive story. You might as well be the bearer of good news.