Mascola B2B Marketing Blog, B2B Advertising Agency
Tag Archives: social media for lead generation

3 Ways to Optimize LinkedIn Ads for B2B Lead Generation

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linkedin ads for b2b lead generation

One of the biggest challenges in B2B marketing is generating valuable leads. A quick Google search for “lead generation” pulls up hundreds of articles filled with tips, tricks, and best practices for uncovering potential business. Many of these posts, however, leave out one of the most useful B2B lead generation tools out there: LinkedIn.

LinkedIn consistently ranks highest among social media platforms for its B2B lead generation value. Its user base boasts the greatest number of professionals, the largest percentage of decision-makers, and the highest per capita income per user. The problem is, many B2B companies are just skimming the surface when it comes to targeting those users, rather than harnessing LinkedIn’s full potential.

Here are three ways you can optimize your LinkedIn ads for B2B lead generation:

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3 Ways Manufacturers Can Use Lists on Twitter

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social media channels for manufacturersFrom content discovery to lead generation, Twitter is one of the most effective social media channels for manufacturers. Yet many manufacturers are ignoring one of the channel’s most useful features: lists. From organizing your favorite accounts to tapping into your competitors’ content, Twitter lists can produce an endless supply of valuable insights.

Here are 3 ways you should be using lists on Twitter:

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Direct Messages: New Twists on Twitter for Manufacturers

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Twitter for manufacturers

Social media juggernaut Twitter has been making a lot of moves in recent weeks.  In addition to a quick CEO swap,  the service announced two new updates to its direct message (DM) feature that could be very important, overall, as it pertains to Twitter for manufacturers:

  1. APRIL 2015:  Users can now opt to receive direct messages from anyone.  (Previously, you would have to be following a user in order to receive direct messages on Twitter.)
  2. JULY 2015 (expected): Character restriction for direct messages will be increased from 140 to 10,000

While direct messages on Twitter have sometimes been overlooked (and sometimes written off as spam havens), these new changes could signal a change for B2B marketers. These new enhancements could make the direct message feature more enticing as a potential means for communicating with both existing customers and prospects.

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