When Engaging in Lead Generation for Lighting Manufacturers, “Sales” and “Marketing” are NOT Mutually Exclusive
by Vin DiGioia
Glengarry Glen Ross, 1992
As a B2B strategic marketing firm, we are often sought out by lighting manufacturers looking to help boost flailing – and sometimes non-existent – lead generation efforts. Services we offer to these companies can range from a simple website redesign all the way up to full rebranding/positioning. Regardless of the extent of the engagement, most often our efforts in lead generation for lighting manufacturers require us to work with the internal sales and marketing teams to help execute the campaign and ensure optimal results.
However, in dealing with both of these groups at various clients in the lighting industry, they can have different – often disparaging – views of each other’s roles in the overall process:
Continue ReadingWhat B2B Marketers and UHNW Marketers Can Learn from Each Other
by MGB2B
I recently read an article on Forbes called Marketing to the Super-Rich that advised brands to be thought leaders in their categories and to target influencers of UHNW consumers like wealth managers or their family office.
This got me to thinking about how a lot of tactics for targeting the ultra-wealthy are similar to those one might employ in a B2B marketing strategy.
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