What Lighting Manufacturers Need to Know Before Expanding into New Verticals
by MGB2B
When you’ve been targeting one audience for a few years, or maybe even a few decades, trying to figure out how to pursue new verticals (think architects, lighting designers, contractors, commercial facility managers) can be daunting. You need to figure out not only where to reach them, but what message(s) will resonate with them. This is not something you want to guess at.
How Lighting Manufacturers Can Expand
So how do you figure out the right message, and what’s the best way to deliver it?
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