Why “Unsubscribe” Isn’t the End of the Line
by MGB2B
Email marketing is consistently ranked as one of the most effective tools for B2B brands. In fact, 83% of B2B marketers are sending e-newsletters to their networks this year. Guess what? That’s a lot of email, and along the way, you’re going to lose some subscribers. According to a recent MailChimp survey of small- to medium-sized businesses, companies in the Manufacturing and Architecture and Construction markets suffer some of the highest unsubscription rates. While people hit the dreaded “unsubscribe” button for many different reasons (here are the top 7), it doesn’t necessarily mean that the battle has been lost. Every touch point with your existing and prospective customers is critical, even your last.
Here are 3 ways to make an impact with your B2B email unsubscribe messages:
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