The Tale of the Christmas Windows
As we head into 2016, with the promise of yet more technology to keep us connected, the two hot topics in the commercial construction industry are as old as time: customer engagement and differentiation. With the continual advent of new apps enabling property owners to virtually manage their construction projects from the comfort of their desk chairs or out on the road, commercial construction companies are losing critical touch points and opportunities for engagement that could win them future business. The best marketing advice for commercial construction companies comes from what I like to call The Tale of the Christmas Windows.
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