B2B Monday Myth: Quantity Over Quality on Social Media
by MGB2B
The Myth: Quantity is Better Than Quality on Social Media
The Truth: Engagement is the Key Ingredient
Your B2B company’s social media program plays many important roles, from building awareness for your company to generating leads and connecting with your customers. However, there is a common misconception that the sole measure of a successful B2B social media program is its total number of followers. While having a large following is great and constant growth should always be an important goal, there’s much more to your B2B social media program than numbers. Rather, the most successful B2B companies on social media focus on engaging with others in their industries, humanizing themselves, and connecting with and serving their customers and prospects. And by doing so, growth naturally follows.
Here are a few quick tips to help you focus on quality (and quantity):
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