Mobile vs. Desktop: Which Screens Reach B2B Customers?
by MGB2B
When considering your B2B digital marketing strategy for 2016, it’s important to think about which screens reach your customers and when. The hot topic this year was Mobile vs. Desktop, the debate centering around the incredible growth of mobile, and rightly so with usage finally surpassing desktop and the unfurling of Google’s Mobilegeddon. But it is important to understand the usage habits of your specific B2B audience in order to make the right choices in your marketing program.
Continue ReadingM//G B2B Wins Silver Award for Real Estate Web Design
by Vin DiGioia
We’re happy to announce that Mascola B2B Marketing (M//G B2B) has won a Silver Award in the 2015 W3 Awards for real estate web design for the new Northeast Gateway Industrial Park website!!!
The W3 Awards “honors creative excellence on the web, and recognizes the creative and marketing professionals behind award winning sites, videos and marketing programs.” Awarded annually, The W3 is sanctioned and judged by the Academy of Interactive and Visual Arts, an invitation-only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, interactive, advertising, and marketing firms.
M//G B2B Marketing launched the Northeast Gateway Park website (www.northeastgatewaypark.com) in January 2015. The website is focused on showcasing a single parcel owned by Rabina Properties, a privately held owner, developer, and manager of more than 12 million square feet of retail, residential, office, and technology real estate. The property itself, the largest shovel-ready industrial-commercial site available in the Northeast United States, is a 165-acre site in North Haven, CT. Located just two turns off Interstate 91 – 2 hours from New York and 2 hours from Boston, and less than 15 minutes from the I-95 Exchange – it is considered one of the most unique real estate opportunities in the densely populated Northeast corridor of the United States.
>> READ THE OFFICIAL PRESS RELEASE HERE <<
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Web Design for Manufacturers: How to make your website not suck.
by Vin DiGioia
Chances are if you are reading this blog post, you are a decision-maker at a manufacturing company – or at least someone who has been tasked with figuring out what to do with your seven-year old beast of a manufacturing company website.
Chances are also pretty good that your website sucks.
I don’t mean “sucks” like the cyclonic technology of a Dyson vacuum. I don’t even mean sucks as in it is not visually appealing (even though it might be.) I mean it sucks like a Twilight vampire; it consistently drains your company of two of its most precious assets: time and money.
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