The Millennial B2B Purchasing Machine
by MGB2B
The trope of Millennials being lazy, entitled, avocado-toast obsessed side hustlers is over. The eldest of the group are now 38, purchasing homes, having children, and being generally responsible humans. It’s no surprise they are poised to become the largest audience for B2B markets. And when it comes to marketing, their default is digital. Cold calls and print are being replaced with video, retargeting, SEO, and social media when it comes to B2B purchasing decisions. Whether you haven’t started the transition, or are just in the beginning stages, it’s worth a look at the following stats as you ramp up your program. (more…)
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