Mascola B2B Marketing Blog, B2B Advertising Agency
Tag Archives: marketing

A Letter to Santa from Joe Manufacturing, CEO

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b2b needs 2017Dear Santa,

I’ve been pretty good this year, right? We’ll probably give out some bonuses. We were in the black, not the red. So that’s good. I’m grateful for everything I got in 2016.

So can you make sure that 2017 is even better? I mean, I don’t want to push it. You never know what the year can bring, but if you have any pull up there in the North Pole, I have a list of a few things I’d like to see “under my tree.”

  • Love. I’d like to see a little bit of love between my Marketing and Sales Departments. If you can pull that off, there is no one on earth that would doubt your existence.
  • Creativity. Not just in the marketing department, but in every department. I want to see creative thinking from everyone who walks into my office.
  • Trade Show Advice. This year was better than the year before, but I want 2017 to be the best year we have at trade shows, even if it means cutting a few.
  • Insights. Particularly on which opportunity markets are worth pursuing. And which ones to forget about.
  • Leads. A giant bag of leads would be most appreciated.
  • Good Tidings. Preferably in the form of a good report from Mary in Accounting.

Can you fit all that on your sleigh this year? If you can, I’ll have some cookies and milk waiting for you in the conference room.

Yours Truly,

Joe Manufacturing

CEO, Acme Widgets

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What B2B Marketers and UHNW Marketers Can Learn from Each Other

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I recently read an article on Forbes called Marketing to the Super-Rich that advised brands to be thought leaders in their categories and to target influencers of UHNW consumers like wealth managers or their family office.

This got me to thinking about how a lot of tactics for targeting the ultra-wealthy are similar to those one might employ in a B2B marketing strategy.

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