What Lighting Manufacturers Need to Know Before Expanding into New Verticals
by MGB2B
When you’ve been targeting one audience for a few years, or maybe even a few decades, trying to figure out how to pursue new verticals (think architects, lighting designers, contractors, commercial facility managers) can be daunting. You need to figure out not only where to reach them, but what message(s) will resonate with them. This is not something you want to guess at.
How Lighting Manufacturers Can Expand
So how do you figure out the right message, and what’s the best way to deliver it?
Continue ReadingLive or Die: The Importance of Multi-channel Marketing for Credit Unions
NEWS FLASH: The days of marketing plans consisting of a print ad and a prayer for success are over. Today, in order to ensure long-term growth, the most effective strategy for credit unions requires a multi-channel marketing approach that reaches customers via multiple touch points – and on multiple devices.
With the changing media consumption habits of today’s consumers, you cannot afford to put all of your eggs in one basket. Multi-channel marketing reaches consumers at every stage of the sales cycle and allows you to respond and make adjustments over time – whether those changes involve your message, the medium/technology that delivers it, or the desired response(s) (read: Key Performance Indicators).
Here are 5 things you need to know as you create your multi-channel marketing program:
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