The Marketing RFP Saga
First off, I know that everything has already been written about the evils of marketing RFPs. We are all aware that they can be demeaning, offensive, and unfortunately, ineffective. No one would ever dream of hiring a lawyer, heart surgeon, or even a therapist through this process, but it’s okay to put marketing firms through the indignity of a poorly conceived and/or ridiculously executed RFP. It happens every day. Mascola Group’s official position is that we don’t respond to RFPs. We also make official exceptions to that official position. As an example, we jumped at the chance when we were invited to participate in the RFP for the new Bugatti. Who wouldn’t?
Allow me to dream for a moment and try out a radical idea: The Reverse Marketing RFP. It qualifies as a “reverse” RFP because instead of a potential client asking agencies to compete to be chosen to work with that client, the “reverse” RFP invites potential clients to compete to be included in the agency’s client roster – radical, right?
But why is it so radical?
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