The Quick Guide to Geotargeting B2B Audiences
by MGB2B
While a lot of B2B marketing is typically national or international in scope, there may be a time that you find the need for geotargeting B2B audiences instead of blanketing them with an overarching campaign. If you’re unfamiliar with the term, geotargeting is the ability to reach specific audiences based on their location.
So when might you have the opportunity to do that? A few examples include:
- Hosting regional seminars
- Providing support to your sales team in certain states
- Attending industry trade shows
In these types of situations, you can use geotargeting to reach specific audiences with a message that hits home. But geotargeting isn’t always a typical function in the B2B realm like it is in consumer marketing, and there can be a lot of confusion. As a B2B marketer, it’s important to have at least a basic understanding of what’s what. Here are the basic types of geotargeting you should be aware of as a B2B advertiser:
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