How B2B Brands Can Engage on Pinterest and Instagram
by MGB2B
A recent report indicates that 95% of B2B buyers prefer shorter, more visual content that is highly informative yet quick and easy to digest. While long-form content like white papers is still critical in B2B marketing, social media platforms such as Pinterest and Instagram allow B2B brands to share content visually (yes, even white papers) to attract potential customers.
First, a little recap on Pinterest and Instagram (feel free to skip down to Engage hard-to-reach audiences if you’re already a pinning and ‘gramming pro). Pinterest is the online pinboard site where users can share images, photos, and videos arranged by theme. From highlighting different markets to offering a variety of sales or educational tools, Pinterest allows B2B brands to organize their content creatively. For example, General Electric’s Pinterest page educates users via inspirational and innovative pins and boards.
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