INFOGRAPHIC: How Engineers Consume Content
by MGB2B
Ever want to see inside the mind of an engineer? If you run the marketing department of a manufacturing company, the answer is probably a resounding “yes.”
This infographic – Part 1 of a 2-part series – takes a look at how engineers approach content. In particular, it explores which content they consume during the Buyer Journey and where they consume it. You’ll see how the Journey is broken down into four phases: Research, Consideration, Evaluation, and Buy. And content is consumed differently in each phase.
It’s likely no surprise that Case Studies are consumed more heavily in an engineer’s decision-making process earlier in the Buyer Journey. Or that Product Info Sheets are more influential later in the process.
But it’s worth noting how different types of video work better in different phases. And just how much engineers prefer LinkedIn over other social platforms. Take a look at the full infographic to get a better look at the engineer’s decision-making process. It will give you great insights as you fine-tune your Content Marketing Plan in the second and third quarters of 2018.
Read the Full Infographic on How Engineers Consume Content Below:
(And stay tuned for Part 2… coming soon.)
