Is That Really the Best Time to Send B2B Emails?
by MGB2B
As B2B marketers we ask ourselves this question all the time. What’s the best day of the week? The best time of day? What are my odds?
If you do a search online, you’ll find hundreds of answers and lots of variation among them. Companies like Mail Chimp have charts galore on when people send emails. Some say your best bet is on a Tuesday. Others say Monday at 9am.
The reality is, if you’re looking at charts that show when people open their emails, the difference between Monday, Tuesday, and pretty much any other weekday (even Friday) is minimal. In fact, Fridays tend to have higher open rates, generally speaking, than Monday, Wednesday or Thursday.
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