B2B Monday Myth: Tuesday Is the Best Day to Send Emails
by MGB2B
The Myth: Tuesday Is the Best Day to Send Emails
The Truth: There’s a Lot More to It
We all want our e-mails to be opened; that’s the point of sending them. We’ve also been told that the most e-mails are opened on Tuesdays. So you should go ahead and schedule your B2B emails for Tuesday, right? Not necessarily.
The Quick and Dirty Things You Need to Know:
- Every brand is different and can expect different results. The most important thing you can do with your emails is test them and look at trends over time. Try a few different days and see which ones give you the highest open rates month after month. Then fine-tune your schedule.
- Different studies point to different days. In one study conducted by MailChimp, Thursday proved to be the most optimal day to send out an e-mail. However, each of the weekdays only had a 1.4% difference between them. According to HubSpot, Tuesday was in fact the most successful day of the week for number of opened e-mails. Again, Monday-Friday stats varied by a small amount. Both surveys did conclude that sending an e-mail on a business day morning is more likely to be opened than at any other time. Follow rule #1, and see which one works best for you.
- Mind your audience(s). Open rates vary by industry and by audience. Each one is unique and will respond differently to certain subject lines (you’ll want to go ahead and test those as well). If you have multiple verticals, you will definitely want to explore segmentation.
- Test more than just the day. Open rate tells you one thing. Click through rate is even more important. If your open rate is high, but your CTR is low on Tuesdays, Tuesday is not your day. If you have a slightly lower open rate on Wednesdays but your CTR is through the roof, you’ve got your day. Test subject lines. Test layout. Test everything. Fine-tuning is key to the success of any email program.
Good luck finding your day – and a very happy Monday to you!
Continue ReadingAre You Doing Email Segmentation The Right Way?
by MGB2B
A lot of people think that the timing of your email is the most important factor to consider in B2B email marketing. And yes, timing is important. But there’s something that is even more important for both boosting your open rates and CTR, and lowering your unsubscribes and abuse reports: segmentation.
If you’re not already segmenting your email lists, it’s something you should look into as soon as possible. According to stats recently released by Mail Chimp, segmented campaigns have on average a 10.33% higher unique open rate. And clicks? Those are 62.81% higher. That’s pretty mind-blowing. If you’re anything like your competitors, that’s all the encouragement you need (most marketers cite increasing subscriber engagement as their number one priority in 2016 and improving segmentation as their second).
But for those of you who are saying, “I get it, I get it. I do this stuff already – you don’t have to tell me,” I ask you this: HOW are you segmenting? There’s more than one way to do it. And each one you add to the list can make your email campaigns more and more effective.
Continue Reading5 Must-Have Marketing Tools for Commercial Real Estate Developers and Brokers
by MGB2B
Despite any potential setbacks, the future is still looking bright for commercial real estate. For developers and brokers who are mastering the latest technology, the future will likely look even brighter.
Of course, in this day and age, tech can cover many things – from mobile-friendly websites to sophisticated apps. Here are 5 basic tools that commercial brokers and developers can use to up their marketing game.
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