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B2B Monday Myth: We Don’t Need an SEO Specialist

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B2B SEO Help

The Myth: My Company Is All Set — We Don’t Need an SEO Specialist.

The Truth: SEO Is More Important Than Ever (And May Entail More Than You Realize).

SEO has long been an important strategy for the success of B2B websites, but it has evolved quite a bit over the past few years, and continues to do so at lightning speed. Which means working with an SEO Specialist or having one on your team is imperative.

Here’s How B2B SEO Help Can Get Your Website in Shape (and keep it that way):

  • They Know the Google Game. As of right now Google takes into account hundreds of different variables when determining how you rank in search. It goes way beyond keywords. An SEO Specialist knows the ins and outs of how Google evaluates content, credibility, site architecture – everything.
  • They Can Help You Stay Ahead of the Game. Google changes. A lot. The rules of SEO change more often than the weather in New England. Even if you’ve read every book on SEO and think you’re an expert, those resources will soon be old news. An SEO Specialist may not know Google’s exact algorithm changes, but they will know how they affect your search engine results and make the appropriate changes to keep your site completely up-to-date.
  • They Can Help You Avoid Costly Mistakes. Just because you thought to add SEO doesn’t guarantee effective results. In fact, your brand can get heavily penalized for using tactics like:
    • Artificial Backlinks
    • Stuffing Keywords
    • Unrelated Keywords
    • Cloaking
    • Duplicating Content
  • They Have the Right Weapons. There are many resources to help you develop an effective SEO campaign. But you may not be aware of all of them. Advanced analytics programs offer features that Google Analytics may not. Keyword research tools give greater context, as well as extra insight into relevance, competition, search volume, and other factors. An SEO expert invests in the most crucial software to build SEO and know how to use them effectively.

Since SEO reaches buyers when they are looking for the products and services you offer, it’s something B2B marketers cannot afford to get wrong. It can make the difference between you getting the sale and your competitor getting it. An SEO Specialist or the right marketing agency can deliver search results that will improve the success of your business down the road.

 

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