Think Long-Form B2B Content is Boring Your Audience? Think Again.
by MGB2B
Smartphones have beat out both tablets and desktop as the #1 way people access and engage with content on the web. So that means people are looking for shorter, bite-sized content only, right? Not necessarily. A recent study from Pew Research Center on journalism and media revealed that people are taking the extra time to read longer stories on their smartphones, making long-form B2B content a great way to reach your target audience.
While shorter articles averaging about 500 words do generate more traffic from smartphone users overall, the report indicated that readers are engaging for twice as long with articles of 1,000 words or more, at a ratio of over two minutes to 57 seconds.
Continue ReadingBlogs for B2B Brands Are No Longer Optional
As your B2B brand continues to grow its online presence, you’ll probably be looking for other digital marketing opportunities. If you’ve already taken the steps to ensure your website doesn’t suck, consider yourself ahead of the game. But it doesn’t end there. For most B2B brands, the purpose of their website is to bring in new clients. Whether it’s by providing them with information on the company’s services, or allowing customers to purchase products directly, the ultimate goal of the website is to drive new business. Blogs for B2B brands can play a crucial roll in this as well.
Source: WebDAM.com, 2014
Blogs are one of the top lead generation tools for B2B brands. In 2013, B2B companies that maintained a blog increased their monthly leads by 67%, and by posting 3-4 times per week, saw five times more web traffic. What’s obvious here is that if you aren’t blogging, you should be. Still not convinced? Here are 4 reasons to suck it up and start writing:
Continue ReadingWhere is your B2B marketing strategy headed?
by Vin DiGioia
Similar to their B2C counterparts, the past decade has seen many B2B marketers move en masse from traditional channels to online/digital channels – many times with less than remarkable results due to poor execution and other tactical failures.
While online strategies such as content marketing may have begun to wane in certain sectors, a recent study has shown that many B2B marketers are expect to shift the focus of their future efforts back to the buyers. The results, released by eMarketer, show that a whopping 85% of respondents plan to spend more of their resources on understanding buyers and their needs, as opposed to “brand and positioning”, which is their current primary focus:
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