Key Content Marketing Stats for Manufacturers in 2017
by MGB2B
The Content Marketing Institute recently released its annual report: 2017 Manufacturing Content Marketing: Benchmarks, Budgets, and Trends North America. And the results are promising for manufacturers this year. Many who were stuck are starting to find their way through the world of content marketing. And lots of manufacturers are starting to see results.
Here Are 6 Key Content Marketing Stats for Manufacturers — and What They Mean for Your Business:
- 85% of Manufacturing Marketers Are Using Content Marketing to Reach Their Prospects.
What that means for you: Content marketing may not be part of your marketing plan, but it is likely something your competitors are doing. If you are using content marketing, it’s important that you differentiate your content. The content you are producing should resonate with the audience but also reflect your brand’s strategic positioning in order to accomplish this.
- Of Those Who Don’t Use Content Marketing, 53% Plan to Do So Within the Next Year.
What that means for you: Again, if content marketing is not part of your marketing strategy, 2017 is the year to get it going. Your competitors are likely already on the content train.
- 92% of Content Marketers in the Manufacturing Sector Use Email to Distribute Content.
What that means for you: There are many ways to distribute content, but email is one of the most frequently used. What’s more, manufacturers in particular have success at getting their prospects to open their emails. So having an email program is a must, but it’s also important to know how to do it right. That includes everything from proper segmentation of your lists to intuitive design based on the user experience.
- 63% Proclaim SEM to Be the Most Effective Method for Promoting Content.
What that means for you: Along with email, Paid Search should be among your distribution tactics when you’re ready to put your content out there. It’s an effective way to get new leads — one that can be fine-tuned easily and quickly. You should also consider hiring an SEO Specialist or an agency that can help you with all aspects of Search Engine Marketing — both paid and organic.
- 82% Are Running Print Ads to Promote Their Content.
What that means for you: Advertising in Trade Publications is far from dead. In fact, there are many reasons why you should strengthen your relationship with your trade pub reps. Chief among them — you can score opportunities to promote your content digitally to their lists and drive new leads into your sales funnel.
- 69% of Manufacturers Who Do Content Marketing Attribute Their Success to Good Strategy.
What that means for you: A Content Strategy is one of the most important parts of a successful content program. If you’ve skipped this step, it’s a good idea to go back and make sure you have a plan before you start creating and distributing content in 2017. Make sure your Content Strategy is well-documented so you can measure its success at several points throughout the year.
As you prepare for 2017, Content Marketing is an essential tool to have in your arsenal. If you haven’t already, it’s time to surpass your competitors, and establish yourself as the authority in your industry.
Continue Reading