Content Marketing for Construction Companies Is on the Rise
by MGB2B
Consider this a PSA for commercial construction companies: If you’re not increasing your marketing efforts in 2016, you may just get left in the dust, as over 84% of construction companies said they will be doing so this year. What’s more, according to the Construction Marketing Association, over 78% of them will be increasing their content marketing as a part of those efforts.
You may not be among those 78%. But there’s a strong likelihood that your competitors are.
Content is one of the most effective ways to drive people to your website, pull them into your sales funnel, and establish (or sustain) a voice that’s different from your competitors. If you haven’t started creating your own content yet, or have just begun to dip your toe in the water, it’s perfectly understandable. It’s intimidating at first. You don’t know what mix you should have. Well we can at least tell you where to start:
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