What Manufacturers Absolutely Should Not Leave Out of Their Marketing Plans
by MGB2B
Marketing Plans can take many forms – it usually depends on who’s writing them. If you have an experienced Marketing Director or an ad agency putting one together for you, it’s likely a very strategic, soup-to-nuts document. If a Sales Director is in charge, it might be more focused on getting the sales team what they need. A Communications Director might just build a glorified media plan. Regardless of who is at the helm, there are certain things that are often overlooked.
You can get a leg up on the competition by making sure you have these key ingredients in your plan:
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