When Engaging in Lead Generation for Lighting Manufacturers, “Sales” and “Marketing” are NOT Mutually Exclusive
by Vin DiGioia
Glengarry Glen Ross, 1992
As a B2B strategic marketing firm, we are often sought out by lighting manufacturers looking to help boost flailing – and sometimes non-existent – lead generation efforts. Services we offer to these companies can range from a simple website redesign all the way up to full rebranding/positioning. Regardless of the extent of the engagement, most often our efforts in lead generation for lighting manufacturers require us to work with the internal sales and marketing teams to help execute the campaign and ensure optimal results.
However, in dealing with both of these groups at various clients in the lighting industry, they can have different – often disparaging – views of each other’s roles in the overall process:
Continue ReadingWhy “Unsubscribe” Isn’t the End of the Line
by MGB2B
Email marketing is consistently ranked as one of the most effective tools for B2B brands. In fact, 83% of B2B marketers are sending e-newsletters to their networks this year. Guess what? That’s a lot of email, and along the way, you’re going to lose some subscribers. According to a recent MailChimp survey of small- to medium-sized businesses, companies in the Manufacturing and Architecture and Construction markets suffer some of the highest unsubscription rates. While people hit the dreaded “unsubscribe” button for many different reasons (here are the top 7), it doesn’t necessarily mean that the battle has been lost. Every touch point with your existing and prospective customers is critical, even your last.
Here are 3 ways to make an impact with your B2B email unsubscribe messages:
Continue Reading