When Engaging in Lead Generation for Lighting Manufacturers, “Sales” and “Marketing” are NOT Mutually Exclusive
by Vin DiGioia
Glengarry Glen Ross, 1992
As a B2B strategic marketing firm, we are often sought out by lighting manufacturers looking to help boost flailing – and sometimes non-existent – lead generation efforts. Services we offer to these companies can range from a simple website redesign all the way up to full rebranding/positioning. Regardless of the extent of the engagement, most often our efforts in lead generation for lighting manufacturers require us to work with the internal sales and marketing teams to help execute the campaign and ensure optimal results.
However, in dealing with both of these groups at various clients in the lighting industry, they can have different – often disparaging – views of each other’s roles in the overall process:
Continue ReadingHow to Reverse the Curse of Vanishing Leads
by MGB2B
Don’t Be Unlucky This Friday the 13th – Learn How to Get More B2B Leads
Friday the 13th is but a few days away, but that doesn’t mean you have to be one of the unlucky souls who cowers in fear over your company’s B2B marketing challenges. Some marketing magic (white hat, only) might be all you need to reverse the curse, and get more B2B leads flowing through your doors.
The first in a series of bone-chilling B2B Marketing Tales, here’s the story of Dan, whose leads were mysteriously disappearing. Be sure to scroll to the end for advice on keeping the leads coming in instead of watching them evaporate into thin air.
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