Why Are You Breaking Up with Me?
by MGB2B
When I first started writing this post, I was going to tell you not to send breakup emails. I didn’t understand their purpose; it seemed silly to me that any business would want to sever ties with a prospect just because they didn’t respond to their first few emails.
And I was right. It would be silly to want to sever ties. But the truth of it is: Breakup emails aren’t really about breaking up; they’re about triggering action. And they’re an important part of a successful automated email program.
If you’re unfamiliar with business breakup emails, they usually come after 3-5 previous, unanswered emails sent to a prospect and go something like this: (more…)
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