Brand Identity for B2B Companies: What You Need to Know
Not too long ago, a small industrial company didn’t give a damn about its image, location, or physical plant. Most customers of these industrial operations would have been surprised to see just where the products they bought came from. Companies in industrial parks and manufacturing plants around the world were laboring in some nondescript structure without regard to what kind of image they were projecting. The logo that they used in 1962 was still good, and who cared about that stuff anyway?
Examples of strong, simple B2B logos
The Internet changed everything for B2B brands.
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