What Manufacturers Absolutely Should Not Leave Out of Their Marketing Plans
by MGB2B
Marketing Plans can take many forms – it usually depends on who’s writing them. If you have an experienced Marketing Director or an ad agency putting one together for you, it’s likely a very strategic, soup-to-nuts document. If a Sales Director is in charge, it might be more focused on getting the sales team what they need. A Communications Director might just build a glorified media plan. Regardless of who is at the helm, there are certain things that are often overlooked.
You can get a leg up on the competition by making sure you have these key ingredients in your plan:
Continue ReadingThe Key to Both Effective Marketing Strategy and Lighting Design
by MGB2B
When you think about marketing strategy, it’s not all that different from lighting design. It needs to be planned and executed with the end user in mind. That may seem obvious, but there are so many lighting products on the market that are created only for aesthetic value. The same goes with web and ad design.
Lighting manufacturers would be wise to read a few pages out of the Billings Jackson Design playbook. BJD was featured in Architectural Lighting this Spring, and their unique approach to lighting design – and, more broadly, industrial design – is precisely what lighting manufacturers should be applying to their B2B marketing plans (in addition to their product development).
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