How to Outline an HVAC Social Media Content Calendar
by MGB2B
As an HVAC manufacturer, the success of your business depends on calendars. They determine your employees’ schedules, the demand for your seasonal products, and the needs of your customers – and their customers. Calendars keep your company running smoothly, and they can do the same for your social media program. Creating a detailed content calendar, complete with months’ worth of updates all scheduled for the optimal times to post on each channel, is a big undertaking. But it all starts with an outline that you can easily create in less than one hour. Here are 3 steps to outlining an HVAC social media content calendar:
3 Ways Manufacturers Can Use Lists on Twitter
by MGB2B
From content discovery to lead generation, Twitter is one of the most effective social media channels for manufacturers. Yet many manufacturers are ignoring one of the channel’s most useful features: lists. From organizing your favorite accounts to tapping into your competitors’ content, Twitter lists can produce an endless supply of valuable insights.
Here are 3 ways you should be using lists on Twitter:
Continue ReadingDirect Messages: New Twists on Twitter for Manufacturers
by Vin DiGioia
Social media juggernaut Twitter has been making a lot of moves in recent weeks. In addition to a quick CEO swap, the service announced two new updates to its direct message (DM) feature that could be very important, overall, as it pertains to Twitter for manufacturers:
- APRIL 2015: Users can now opt to receive direct messages from anyone. (Previously, you would have to be following a user in order to receive direct messages on Twitter.)
- JULY 2015 (expected): Character restriction for direct messages will be increased from 140 to 10,000
While direct messages on Twitter have sometimes been overlooked (and sometimes written off as spam havens), these new changes could signal a change for B2B marketers. These new enhancements could make the direct message feature more enticing as a potential means for communicating with both existing customers and prospects.
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